GYM T-SHIRTS, ATHLETIC WEAR,MOTIVATIONAL, OVERSIZED ROUGHSAGE UNDER 1299

👕 Brand Identity – Rough Sage

  • Philosophy: Where raw individuality meets elevated expression — every thread tells a story of confidence and intention.
  • Aesthetic: Minimalist, yet unforgettable. The brand balances rugged textures with elegant silhouettes, perfecting a unisex appeal that feels both rebellious and refined.
  • Positioning: Crafted for modern thinkers, tastemakers, and non-conformists who value understated luxury.
  • Name Symbolism: “Rough” speaks to authenticity and edge, “Sage” whispers of wisdom and calm — a duality that defines your voice.

🌿 Fabric & Craftsmanship

  • Material: Premium 240–260 GSM bio-washed cotton for a soft, substantial feel — durable yet breathable for all-day wear.
  • Finish: Pre-shrunk and enzyme-treated for superior shape retention and a pill-free surface.
  • Cut: Oversized yet tailored — designed to drape effortlessly on every form.
  • Feel: Smooth, cool, and confidence-boosting against the skin.
  • Sustainability: Responsibly sourced with low-impact dyes to reflect an ethical, conscious brand story.

🎨 Visual Language & Imagery

  • Palette: Earth-inspired — with core hues like sage green, charcoal brown, and muted purple, blending grounded calm with fashion-forward expression.
  • Design Aesthetic: Clean lines, understated typography, and subtle, embossed or tonal brand elements.
  • Imagery Style: Editorial, moody, and cinematic — shot in raw urban landscapes or natural monochrome backdrops to evoke strength and subtle rebellion.
  • Unisex Appeal: Every campaign reinforces fluidity — no gender tags, only signature attitude.

 

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